Are you promoting a new product of your advertising partner? Or do you want to increase awareness for your own brand? Advertisements are a great tool for you to help raise awareness!
In this tutorial, we will show you how to add advertisements to your Universal App.
There are 4 important steps to remember:
Create New Advertisement through Ad Manager
Set your target audience on Campaign Manager, and link the advertisement you had created.
Save, Publish and add an Advertisement block on the Appearance tab
After signing in to your Universal App account, head to Advertisement > Ad Manager, and choose to Create New Advertisement.
On our Ad Manager features, you can create a Banner Ad. These can either be in the form of a still image or an embedded HTML.
After clicking Create New Advertisement, you will be asked to fill in the following information:
Ad Configuration - Insert the name of your ad, select your ad type and campaign
Ad Name - Name your ad. This needs to be a unique name for your internal ad management, this will not be displayed anywhere to your readers.
Advertisers - The name of your Universal App.
Ad type - Choose the type of ad you would like to add. Currently, only the Banner type is available. In the near future, we will include different ad types like a pop-up or Interstitial ads that can appear in between pages of your issues.
Campaign - Insert the campaign with the targeted audiences that you want to link to the advertisement.
Ad Designer - Decide how you would like your ad to look like
Ad Format - Choose between Image and HTML.
Check out our step-by-step tutorial on how to add images or HTML. We have also prepared a guideline to make sure the image you have uploaded on your UA remains high quality, click here to learn more!
Website URL - Input the URL you want your audience to visit when they click on your ad. This can be a link to your advertiser's website, custom links, or an email prompt e.g. mailto:email@example.com.
Headline - Place an eye-catching title for your ad that will catch your audience's attention
Text - Explain briefly and in detail what you are promoting advertisements.
CTA Text - Call To Action. A short sentence that will attract readers to visit the advertisement.
Publish Ad - Tick the box if you want to publish the ad right away. If you want to save it as a draft, for now, don’t worry, you can leave it blank and change the settings later when you are ready to publish it.
Before publishing your ad to your Universal App homepage, it’s important to know the actions available on the Ad Manager tab.
Button 1 is the copy button to duplicate your ad
The eye icon on button 2 is a shortcut where you can quickly publish or unpublished your ad
The pencil icon on button 3 is to edit your ad
Button 4 on the far-right is to delete your ad permanently
After creating your advertisements, set your target audience through Advertisements > Campaign Manager on the left sidebar, and choose to Create New Campaign.
It will direct you to fill all of the required information below.
Campaign Name - Insert the campaign name. Feel free to insert any name, as this will only be visible to you.
Target Audience - You can choose more than one target audience. We recommend focusing on only one or two target audiences, to make sure that the advertisement reaches its goals.
Status - Tick if you are ready to publish your campaign.
Linked Advertisement - Advertisement linked to your Campaign.
As you have created the advertisement, link it to your Campaign by going to "Unlinked Advertisement" and click the plus sign next to the title of the advertisement, or tick the advertisements, and click "+ Link" to linked the advertisements to your campaign, as shown below:
Save your changes. By this, when you add the campaign to your Universal App homepage, the advertisements will only be shown to the target audience you had set on Campaign Manager.
If you are ready to show your advertisement on your Universal App homepage, you will need to add an Advertisement widget on the main layout of your Universal App. Follow the step-by-step tutorial right here to find out how!
You have now successfully created and published an advertisement for your Universal App!
Check out our tutorial video as well right here:
Get stuck? Feel free to reach out to our live chat at the bottom right corner of your Universal App dashboard or simply send an email to firstname.lastname@example.org