This article is for setting up a pricing template in your Google Play Console account. If you want to see how to set up an in-app purchase product, kindly check out our article here.
When setting up in-app purchases between Apple and Google, one of the main differences is that the price you set up in Apple automatically includes the tax. This means that the price you set up in your App Store Connect is the price that your customer will pay. Meanwhile, in Google Play, they would add the tax on top of the price that you set up. This would lead to a difference in in-app purchase prices between Apple and Google.
You can of course manually calculate the price in Google and reduce it a bit so your customer would still see the same price as they would in Apple App Store, but that would be quite a hassle.
Another way to ensure that your customer would see the same price is for you to set up a pricing template in your Google Play Console account. Follow the steps below to see how do to so:
2. Once you're logged in, you will be able to see a home page with all of your apps listed. Go to the sidebar menu, and click settings.
3. Once you've clicked settings, proceed to click Pricing Templates.
4. Click New Pricing Template in order to create a new one.
5. You will then be asked to set the Name, Price, Tax, and Local Prices. The Name of the pricing template will be kept internal, so your customer won't see it. So you can use an internal reference name for the template.
Fill out the price that you want to set up for this template. Please note that with Google, the default currency will always be in line with the country in your Google Play account. This cannot be changed.
As you can see below, the Tax is by default set up to be added on top of the price you set.
If you want for the price you set to include the tax, ensure you change select the correct option as below.
6. Next would be the Local Prices set up. The local price exchange rate will depend on the date in which you set the price. If you want to set up a specific price for a specific country, you can manually adjust it here.
(For example, the default price you set is GBP 20, which would be around USD 26. But you'd prefer for the US customers to purchase it for a different price. You can adjust and insert your price preference for the US specifically here)
If you don't want to provide a specific local price to a specific country, then you can just ignore this section.
7. Once everything is done, click on the Create Template button and your pricing template will be saved.
To use the pricing template, you can simply go to the in-app product details, and select 'Import from Pricing Template' when asked for the price. You can use a pricing template on the existing in-app products and when creating a new in-app product.
Some things to note:
Currently, there are no restrictions on how many pricing templates can be created that we know of. You can create as many pricing templates as you need.
Once you've linked the pricing template to an in-app product, any changes you make in the pricing template won't be reflected in the in-app product prices.
If you want the in-app product price to reflect the changes you make in the pricing template, you will need to unlink the template and link it again.