Skip to main content
All CollectionsUniversal App - Content
Starter Guide to Universal App’s SEO
Starter Guide to Universal App’s SEO

How to make the most out of your UA content for the on-page SEO score

Natasha avatar
Written by Natasha
Updated over a week ago

You may have seen the SEO info section on the article or collection detail page in the Universal App admin. If you're wondering what it does and how it could be helpful for you, you're in the right Help Article!

The SEO info section consists of two parts:

  1. Form fields to enter your page's keyword phrase & meta description; and

  2. The quick guide to measuring your on-page SEO score.

One of the perks of having your content built using HTML, instead of PDF-only, is the ability to have it crawled by search engines, such as Google. Many factors contribute to your content ranking in the search engine, one of them is the on-page SEO that you can optimize directly through the content you're publishing.

This is where the SEO info section plays an important part. It highlights the most important requirements to help you achieve a great on-page SEO score for your content.

You can keep reading this article for a complete guide or click on one of the items below to go to the specific section.

1) Keyword Phrase

Preferably between 4 to 6 words.

There are two main approaches to choosing a keyphrase for your content:

a. short, generic keywords that get a lot of search traffic but also have a lot of competition;

b. longer, more specific keyphrases (also called long-tail keyphrases) that get less search traffic but have a higher conversion value because they are more specific and focused on a particular product or topic.

It can be harder to optimize your content for longer keyphrases because you need to repeatedly use many words close together, making your copy harder to read.

The optimum number of a keyword phrase is four words, and the maximum is six words. If you use keywords that are too long, it can negatively impact the readability of your content. For example, frequently using phrases like "easy guide to increasing SEO score" throughout your copy, even if the words aren't in the same order, can make your text sound unnatural.

In the Universal App, you can add the keyword phrase in the SEO info section, as shown in the screenshot below.

The keyword phrase entered in that field will then also be used to check the following:

  • Keyword phrase in page title
    The page title is one of the most important elements for SEO, as it appears in the browser tab or window title and is also used by search engines as the title of the page in their search results. Learn more about this in the point 2: Page Title

  • Keyword phrase in slug
    Including keyword phrases in the URL slug can help search engines understand the page's content and make it easier for users to understand the page's content.

  • Keyword density
    Keyword density refers to the number of times a keyword or phrase appears on a webpage as a percentage of the total words on that page. Learn more about how this is measured in point 3: Keyword Phrase Density

2) Page Title

Keep it between 30 - 60 characters.

The title tag is a crucial element of SEO, as it is the first thing users see in the search results, and it also plays a significant role in determining a page's topic for Google. When you search for something on a search engine, the results list appears in the form of snippets. The part that appears like a headline is the page title, which typically includes the post title but can also have additional elements like the site name.

You can adjust the page title of your collection and articles by going to your UA Admin > Collection / Article > Select content > Click the edit button. You can find the page title field in UA Admin at the top left of the form.

Don’t confuse this with Headings 1 of your content piece.

A page title is a metadata shown on the search engine results and your browser tab, which is being checked for the keyword phrase in page title. It may or may not be visible on your content page.

Meanwhile, heading 1 <H1> is part of your content’s body part that you need to add via TypeLoft editor. This does not contribute to the keyword phrase in page title check. However, it will be considered in the keyword density calculation in the next point.

The primary purpose of the page title is to make users click on it. Google uses various signals to determine how relevant a webpage is for a specific keyword.

Keep in mind that although there is no set character limit, the visibility of your page title in search results is limited. Excessively long page titles may be truncated by Google, potentially affecting the appearance of your title in search results. To make the most of what available and to avoid truncation, it's recommended to keep the length of the page title between 30 and 60 characters as a general rule of thumb. The example below shows how an excessively lengthy page title got cut off when displayed on Google's search results.

To make the most of what available and to avoid truncation, it's recommended to keep the length of the page title between 30 and 60 characters as a general rule of thumb.

3) Keywords Phrase Density

Keep it between 0.5% to 3% of your total words.

Keyphrase density refers to the frequency at which your focus keyphrase appears in relation to the total number of words on the page. For example, if your text is 100 words and your focus keyphrase appears five times, the keyphrase density would be 5%. This metric is important for SEO, as it helps Google understand the page's topic and match it to the user's search query. However, it's crucial to ensure that the keyphrase density is not too high as it can make the content unappealing to readers and should be avoided.

The preferred density is between 0.5 and 3% of your total words.

In the Universal App, this is measured by how many times the entire keywords phrase appears on your text content in TypeLoft editor, such as in its paragraph text, headings, author, and button widgets. It does not include any text on the image and its alt text in the calculation.

Here are some tips to ensure that your keywords are detected and meet the recommended density.

  1. First, ensure your entire focus keyphrase is within one sentence, or it won’t count.

  2. Check your spelling, and limit typos.

  3. Some non-latin, non-ideograph-based languages may not calculate accurately

  4. If your keyword phrase density is too high, use more synonyms instead.

4) Meta Description

Keep it between 120 - 156 characters.

The meta description is a summary of the page's content shown in search engine results and plays a role in SEO by increasing the click-through rate.

A meta description length of 120 to 156 characters is likely to be fully displayed by Google.

Additionally, when the search keyword appears in the meta description, Google will be more likely to use it and emphasize it in the search results, making your link more attractive. Google may even highlight synonyms on the meta description.

5) Content Length

We advise writing more than 300 words for regular posts or pages.

A higher word count helps Google better understand what your text is about. In general, Google tends to rank longer articles higher.

Creating long, well-written blog posts of 1000 words or more increases the likelihood of your post ranking on Google.

Google can better understand the topic of your content when it's longer. When you optimize your text naturally, it will include the focus keyphrase in a way that fits the context of your text.

The length of your text allows you to include synonyms and related keyphrases and use more headings, links, and images that also mention the key phrase. Longer content can provide more in-depth, relevant, and high-quality information. However, it's important to remember that longer text is not an excuse to stuff your content with keywords.

Have questions? Feel free to reach out to our live chat at the bottom right corner of your Universal App dashboard or simply send an email to

  • Join our Universal App Community here

  • Visit the help playlist to get started with your Universal App here

  • Check out more tips & tricks to increase your SEO score in the MagLoft blog here

Did this answer your question?