We’re grouping anyone who might have had any interaction with your Universal App into two main groups, which are visitors and registered readers.
What’s the difference between these two main groups?
Visitors are anyone who has visited your Universal App at least once. They do not have to sign up or sign in to visit and be a visitor.
Registered readers are anyone who is registered to your Universal App. This group includes people who filled in the opt-in form and people who were registered manually through the Universal App CRM menu.
Registered readers are divided into two more groups, logged in readers and non-logged in readers. Logged in readers are registered readers who have logged in at least once, and non-logged in readers are registered readers who have never logged in at all.
You can find the summary of our explanation on various types of readers in the table below:
What it means
Anyone who visits your Universal App
Anyone who registers to your Universal App (filled in the opt-in form or registered manually through UA CRM)
Logged in readers
Registered readers who have logged in at least once
Active readers (Green Dot)
Logged in readers who have logged in during the last 30 days (Green dot)
Inactive readers (Yellow Dot)
Logged in readers who have not logged in over the last 30 days (Yellow dot)
Non-logged in readers (Red Dot)
Registered readers who have not logged in at all (Red dot)
Get stuck? Feel free to reach out to our live chat at the bottom right corner of your Universal App dashboard or simply send an email to firstname.lastname@example.org